One of the questions I'm asked more than almost any other is, "How do I actually find clients?"

The answer probably isn't what you think.

In this ProTalk, I'll share the philosophy and practical strategies that have shaped my approach to growing a foodscaping business over the past decade. Rather than chasing algorithms or relying on paid ads, we'll explore how to become a trusted resource in your community by showing up, teaching, building relationships, and creating momentum over time.

We'll cover:

• The principles that guide my approach to bringing in clients
• Why teaching is one of the most powerful forms of marketing
• How to "borrow trust" from organizations that already serve your ideal clients
• Finding the leverage points already hiding in your community
• How to "learn out loud" without becoming an influencer
• Why consistency almost always beats intensity

This isn't about convincing people to hire you. It's about becoming someone your community naturally thinks of when they're ready for a foodscape.

As always, we'll wrap up with plenty of time for live Q&A and discussion.

Matt is most passionate about creating magical food moments. He is driven by the belief that food connects us all. By cultivating food crops with a reverence for Mother Earth he believes we can begin to heal our bodies and the land. Matt got his start with farming as a Peace Corps volunteer in Paraguay, where he was initially bit by the gardening bug. He went on to study ecological design and work on several farms. For five seasons Matt worked at the EarthDance Organic Farm School until he left his role of farm manager in 2017. Founder of Custom Foodscapes and The Foodscaper, Matt now supports others as practitioners and designers of edible landscapes and gardens.